ABOUT SANCHI ARORA
Sanchi, an alumna of the London College of Fashion and Istituto Marangoni, comes from a legacy of fashion pioneers . Raised amidst her family’s 50-year-old textile house, Arora Brothers, and later, the renowned menswear brand Prima Czar, she grew up immersed in fabric, form, and storytelling , always knowing the kind of mark she wanted to make with her own designs.
As a third-generation fashion entrepreneur, Label Sanchi Arora reflects her vision to bring a lighter, more personal rhythm to Indian festivewear . From 'beachside vows to garden soirees' we design clothes that move with you. Our pieces are designed to travel : light to pack, easy to style, and versatile enough to be reworn and reimagined across events, moods, and memories. Rooted in Indian craftsmanship and layered with a modern rhythm, we create festivewear that doesn’t just look good , it feels like you.
At Label Sanchi Arora, we coined the term Destination Wear – a new category that blends
Indian festivewear with resortwear ease.
As destination weddings begin to merge with holidays, the lines between festive dressing and vacation wardrobes are naturally blurring.
What you wear should flow just as effortlessly – from pheras to poolside brunches, sundowner cocktails to long-table dinners.
"Welcome to 'Destination Wear' where celebration meets vacation. "